Our process allows us to understand each client’s needs before recommending a service, project, or ongoing partnership.
The Imago Process
Inquiry
- 01
Inquiry
The client tells us about their business, challenges, goals, and desired timeline.
- 02
Discovery
We conduct a brief introductory call to understand the client’s general needs and determine whether the partnership is a good fit.
- 03
Assessment
When deeper evaluation is required, Imago conducts a paid consultation to assess the client’s brand, marketing, content, or social media presence.
- 04
Recommendation
We recommend the service, project scope, or ongoing partnership best suited to the client.
- 05
Proposal & Onboarding
The client receives a proposal outlining deliverables, responsibilities, timeline, investment, revision limits, the approval process, and terms and conditions. Once approved, we complete the contract, payment, onboarding questionnaire, platform access, and collection of brand materials.
- Deliverables
- Responsibilities
- Timeline
- Investment
- Revision limits
- Approval process
- Terms and conditions
- 06
Strategy & Planning
Imago develops the strategy, creative direction, production plan, and project schedule.
- 07
Creative Production
Our team and selected creative specialists produce the required content, designs, campaigns, or materials.
- 08
Review & Approval
Work is reviewed internally before being sent to the client for feedback and approval.
- 09
Delivery or Publishing
Approved work is delivered, launched, published, or scheduled.
- 10
Measurement & Growth
Where applicable, Imago tracks performance, presents insights, and recommends improvements.
In four movements
Tell us the problem
We assess the brand
We recommend the services
We build the partnership
